Англоязычная литература

88. Arens W. F. Contemporary Advertising. - McGRAW-HILL, 2002.

89. Bruce B. Images of Power. - Kogan London Page, 1992.

90. Copies J. Tested Advertising Methods. 4^thed. — Prentis-Hall, Inc., 1974.

91. Cocket R. The Party, Publicity and the Media / Conservative Century. — Oxford University Press, 1955.

92. Dictionary of Marketing Terms / By Jane Imber, Betsy-Ann Toffler. 2^nd ed. — New York, Barron's Educational Series, Inc., 1994.

93. HanN.A. Practical Advertising & Publicity.- McGRAW-HILL Company (UK) LTD, 1988.

94. Jefkim F. Advertising. — Pitman Publishing, 1996.

95. Jewler J. A. Creative Strategy in Advertising. 4^thed. — Belmont, CA, Wadsworth Publishing, 1992.

96. Joislin R. Political Advertising and Meaning of Elections / New Perspectives in Political Advertising. — Carbondale, Southern Illinois University Press, 1986.

97. O'Guinn T. C.. Alien C. T., Sememk R.J. Advertising. — International Thomson Publishing, 1997.

98. PeglerM. M Vizual Merchendising & Display. — New York. Fairchild Publication, 1987.

99. Roma K., MaasJ. How to Advertise. 2"¹¹ ed. - St. Martin's Press. 1997.

100. RossiterJ. R., Percy L. Advertising Communications & Promotion Management. — Irwin McGRAW-HILL, 1998.

101. SchneiderB. Quoted in Friedland. The Great Democratic Turn-off// Guardian,

1994.-29 October. \02.Shimp T. A. Advertising, Promotion and Supplemental Aspects of Integrated

Marketing Communications. 4^th ed. — The Dryden Press, 1997.

103. Sunnanekj. Introduction to Advertising Media. Research, Planning and Buying. — NTS Publishing Group, 1993.

104. Watts D. Political Communication Today. — Manchester University Press, 1997.

105. White R. Advertising: What It Is and How To Do It. - McGRAW-HILL Book Company Europe, 1988.

106. Zeiman T. Language and Perfume: A Study in Symbol-Formation // Dana S. R. (ed.) Advertising and Popular Culture: Studies in Variety and Versatility. — Bowling Green, Ohio: Bowling Green State University Popular Press, 1992.