Timing and Context

Your message must arrive at a time when it can conveniently be considered. If it is too early, your audience may not be ready to think about it. April is not the time to talk about winter sports or sports equipment, but October might be just right. Information about income taxes is especially interesting just before the tax deadline, but it's "old hat" a few days later. News about a cure for male baldness gets full attention from middle-aged bald-headed men at almost any time.