Public relations (pr) – Паблик рилэйшнс, связи с общественностью

Содержание

• Why Organizations Need Public Relations
• Defining Public Relations
• Confusion with Other Organizational Communication Functions
• Directions and history General pr Directions As you have probably understood pr is a very broad field of activity, it includes not only advertisement, as you might think, but many other spheres.
• History
• Attitudes and Opinions
• Building Public Opinion
• Receiver
• Men’s perception of information
• Public Relations and Public Responsibility
• Models of Public Relations
• Warner-lambert creed
• Planning and executing a public relations campaign
• Surveys
• Focus Group Interviews
• Analysis of Data
• Audience Message
• Audience Message
• Strategic management
• The Stakeholder Stage
• The Issues Stage
• The Objectives Stage
• The Planning Stage
• The Implementation Stage
• The Evaluation Stage
• Outlining
• Sentences and Paragraphs
• Word Length
• Word choice
• Errors to avoid
• Spelling
• Gobbledygook and Jargon
• Poor Sentence Structure
• Wrong Words
• "Sound-alike" Words
• Redundancies
• Too Many Words
• Too Many Numbers
• Too Many Capitals
• Politically Incorrect Language
• Persuasive Writing
• Audience Analysis
• Source Credibility
• Appeal to Self-interest
• Clarity of the Message
• Timing and Context
• Symbols, Slogans, and Acronyms
• Semantics
• Suggestions for Action
• Content and Structure
• Preparing News Releases
• Editors Depend on Releases
• Flyers Aren't Releases
• Paper and Typeface
• "News" Flag
• Release Date
• Contact Person
• Serial Number
• Headline
• Wheeling Steel Appoints Jones To Head Pittsville Foundries
• Health Fairs to Explain Benefits
• Slugline, Continuations, and End Sign
• The Summary Lead
• Handling Quotes
• Feature Style
• Sidebars
• Varied Names
• Research
• What's the "Big Idea"?
• Organizing and Outlining
• How Much to Say?
• Working with the Speaker
• Provide Coaching
• Polish During Rehearsal
• Misuse of Visual Aids
• Evaluation
• Dealing with Brushfire Topics
• Checklist • Ten Tips for Surviving a Media Interview
• Exhibits and Special Events
• Visual Impression
• Traffic Pattern and Lighting
• Furniture and Floor Covering
• Audiovisual Equipment
• Maintaining the Display
• Hospitality Suites
• Catering to the Press. Press Conferences
• Avoid Embarrassing Silences
• How to Issue the Invitation
• Dealing with Journalistic Ethics
• Check the Facilities Representatives of the pr department should make at least one on-site inspection, accompanied by a sales representative of the facility, to check for items such as:
• Offer Helpful Handouts
• Pr Staff Relations with the Press
• Using Radio
• Paid Advertisements
• Public Service Announcements
• Talk Shows
• Getting It Timed Right
• The spot lacks a local angle
• Live Announcer or Taped Spot?
• Psa: 30 seconds
• Psa: 30 seconds
• Television and Cable
• Target vnRs Carefully
• The Story Conference
• Preparing the Script and Storyboard
• Getting on the Talk Shows
• Cnn Provides Placement Opportunities
• Approaching Your Local Cable Operator
• Internet in Public Relations
• International Public Relations
• Culture
• Examples of Legal Problem
• Libel and Slander
• Invasion of Privacy
• Releases for Advertising and Promotion
• Regulations of Government agencies
• Copyright Law
• Fair Use and Infringement
• Guidelines for Using Copyrighted Materials
• Trademark Law
• Contract Considerations
• Client Contracts
• Freelancer Contracts
• Facilities Contracts
• Working with Lawyers
• Ethics and Professionalism
• What is public relations. Definitions ans aims
• Public relations (pr) – Паблик рилэйшнс, связи с общественностью
• Field of study – наука, поле деятельности
• Pr scholars – основатели науки, исследователи pr
• Strategic planning
• Planning and executing a public relations campaign
• Preparing News Releases
• Preparing Brochures
• Meeting – встреча
• Exhibits and Special Events
• Catering to the Press. Press Conferences
• Using Radio
• Television and Cable
• Internet in Public Relations
• Legal Requirements
• Puffery – навязчивая, дутая реклама
• Appendix b what is public relations. Definitions and aims
• Directions and history
• Strategic planning
• Planning and executing a public relations campaign
• Preparing News Releases
• Preparing Brochures
• Exhibits and Special Events
• Catering to the Press. Press Conferences
• Using Radio
• Television and Cable
• Internet in Public Relations
• International Public Relations
• Legal Requirements
• Appendix c public relations’ websites Public Relations Society of America – www.Prsa.Org
• International Public Relations Association – www.Ipranet.Org
• Pr in Press Through Internet pr Week (London) – www.Prweek.Com
• News and Inquiries Sources