Slugline, Continuations, and End Sign

Standard newspaper copyediting marks and symbols should be used throughout. Follow the Associated Press style manual.

If a release runs more than one page, the word "more" should ap­pear at the bottom of each page except the last. An end sign such as "30" or "#" indicates that there are no more pages.

The second and successive pages should be "slugged" at the top in the following manner:

PROMOTIONS—add one, or PROMOTIONS—2 PROMOTIONS—add two, or PROMOTIONS—3

The slug word ("Promotions," in this case) is selected from the first paragraph of the story and keys the most important aspect to the news. These journalistic conventions signal that you are "playing the game" and that you know what the editor wants.

The following news releases (on pages 92-93 and page 112 book) provide models to fol­low. Before we look at them, however, it is important to understand the roles and functions of three key parts of any release: the lead, the main quote, and the "boilerplate" paragraph.