Clarity of the Message

The objective in all communication should be not to create understanding but to prevent misunderstanding.

There are several things you can do to avoid this problem. First, you should work on your writing style. Second, you should use a thesaurus regularly. Many words have numerous synonyms, but each of these has a slightly different effect on the receiver. For example, "youthful" is a favorable word, but "juvenile" has negative connotations. Third, you should test your writing before you inflict it on the public. If at all possible, try it out on members of the target audience.