Traffic Pattern and Lighting

Routes for approaching and passing an exhibit must be calculated. In a large public space, the flow down certain aisles may be mostly in one direction, owing to the places of entry and exit. That has several impli­cations: Will the display be canted to one direction or the other? Where will the staff position itself? The width of the aisle may dictate whether people are forced to pass the booth at close range, or whether they can remain at distances from which they must be lured.

No matter how good the general lighting is in an exhibition hall, auxiliary lighting should be used to illuminate the main sign properly, to highlight products or other key objects, and to eliminate shadows.