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черновик пособия

Strategic planning

  1. Strategic planning is crucially important for the success of an organization.

  1. First a mission statement must be set. It reflects what the company is driving at – its mission, what it wants to achieve in the end. Then a list of goals should be made. Goals are more specific than the mission statement. And finally objectives are set: they are the most concrete of all. Objectives in contrast to goals contain set numbers & figures, and a frame of time.

  1. An event is a single occurrence.

A campaign consists of different events, organized for the same purpose. It has a beginning and an end.

A program also consists of different events, but it is held as long as it is needed, while a campaign is limited in time.