"Sound-alike" Words
Many words sound alike and are similar in spelling but have very different meanings. Although it may be somewhat humorous to read that a survey is "chalk full" of information (instead of "chock-full"), a company's management team is doing some "sole" searching (instead of "soul searching"), or an employee was in a "comma" (instead of a "coma") after a car accident, such mistakes are the mark of a careless writer.
A spell-checking program for your personal computer is extremely efficient at catching misspelled words but often can't catch homonyms because they are correctly spelled words. It is therefore important always to proofread your copy even after it has been corrected by a spell-checker program.
Here is a list of words that are frequently confused:
adapt, adopt incredible, incredulous
appraise, apprise negligent, negligible
canvas, canvass peak, peek
comprise, compose pore, pour
continual, continuous principal, principle
ensure, insure rebut, refute
fortunate, fortuitous shoe, shoo
imply, infer stationary, stationery
This list is far from complete. There are many other words that sound alike or almost alike but have different spellings and meanings.
- Why Organizations Need Public Relations
- Defining Public Relations
- Confusion with Other Organizational Communication Functions
- Directions and history General pr Directions As you have probably understood pr is a very broad field of activity, it includes not only advertisement, as you might think, but many other spheres.
- History
- Attitudes and Opinions
- Building Public Opinion
- Receiver
- Men’s perception of information
- Public Relations and Public Responsibility
- Models of Public Relations
- Warner-lambert creed
- Planning and executing a public relations campaign
- Surveys
- Focus Group Interviews
- Analysis of Data
- Audience Message
- Audience Message
- Strategic management
- The Stakeholder Stage
- The Issues Stage
- The Objectives Stage
- The Planning Stage
- The Implementation Stage
- The Evaluation Stage
- Outlining
- Sentences and Paragraphs
- Word Length
- Word choice
- Errors to avoid
- Spelling
- Gobbledygook and Jargon
- Poor Sentence Structure
- Wrong Words
- "Sound-alike" Words
- Redundancies
- Too Many Words
- Too Many Numbers
- Too Many Capitals
- Politically Incorrect Language
- Persuasive Writing
- Audience Analysis
- Source Credibility
- Appeal to Self-interest
- Clarity of the Message
- Timing and Context
- Symbols, Slogans, and Acronyms
- Semantics
- Suggestions for Action
- Content and Structure
- Preparing News Releases
- Editors Depend on Releases
- Flyers Aren't Releases
- Paper and Typeface
- "News" Flag
- Release Date
- Contact Person
- Serial Number
- Headline
- Wheeling Steel Appoints Jones To Head Pittsville Foundries
- Health Fairs to Explain Benefits
- Slugline, Continuations, and End Sign
- The Summary Lead
- Handling Quotes
- Feature Style
- Sidebars
- Varied Names
- Research
- What's the "Big Idea"?
- Organizing and Outlining
- How Much to Say?
- Working with the Speaker
- Provide Coaching
- Polish During Rehearsal
- Misuse of Visual Aids
- Evaluation
- Dealing with Brushfire Topics
- Checklist • Ten Tips for Surviving a Media Interview
- Exhibits and Special Events
- Visual Impression
- Traffic Pattern and Lighting
- Furniture and Floor Covering
- Audiovisual Equipment
- Maintaining the Display
- Hospitality Suites
- Catering to the Press. Press Conferences
- Avoid Embarrassing Silences
- How to Issue the Invitation
- Dealing with Journalistic Ethics
- Check the Facilities Representatives of the pr department should make at least one on-site inspection, accompanied by a sales representative of the facility, to check for items such as:
- Offer Helpful Handouts
- Pr Staff Relations with the Press
- Using Radio
- Paid Advertisements
- Public Service Announcements
- Talk Shows
- Getting It Timed Right
- The spot lacks a local angle
- Live Announcer or Taped Spot?
- Psa: 30 seconds
- Psa: 30 seconds
- Television and Cable
- Target vnRs Carefully
- The Story Conference
- Preparing the Script and Storyboard
- Getting on the Talk Shows
- Cnn Provides Placement Opportunities
- Approaching Your Local Cable Operator
- Internet in Public Relations
- International Public Relations
- Culture
- Examples of Legal Problem
- Libel and Slander
- Invasion of Privacy
- Releases for Advertising and Promotion
- Regulations of Government agencies
- Copyright Law
- Fair Use and Infringement
- Guidelines for Using Copyrighted Materials
- Trademark Law
- Contract Considerations
- Client Contracts
- Freelancer Contracts
- Facilities Contracts
- Working with Lawyers
- Ethics and Professionalism
- What is public relations. Definitions ans aims
- Public relations (pr) – Паблик рилэйшнс, связи с общественностью
- Field of study – наука, поле деятельности
- Pr scholars – основатели науки, исследователи pr
- Strategic planning
- Planning and executing a public relations campaign
- Preparing News Releases
- Preparing Brochures
- Meeting – встреча
- Exhibits and Special Events
- Catering to the Press. Press Conferences
- Using Radio
- Television and Cable
- Internet in Public Relations
- Legal Requirements
- Puffery – навязчивая, дутая реклама
- Appendix b what is public relations. Definitions and aims
- Directions and history
- Strategic planning
- Planning and executing a public relations campaign
- Preparing News Releases
- Preparing Brochures
- Exhibits and Special Events
- Catering to the Press. Press Conferences
- Using Radio
- Television and Cable
- Internet in Public Relations
- International Public Relations
- Legal Requirements
- Appendix c public relations’ websites Public Relations Society of America – www.Prsa.Org
- International Public Relations Association – www.Ipranet.Org
- Pr in Press Through Internet pr Week (London) – www.Prweek.Com
- News and Inquiries Sources