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Internet in Public Relations

  1. Internet (WorldWideWeb), the global information computer network, is a network that brings together a great many local networks. The Net has created a new kind of global information space, or Cyberspace.

  1. WWW is widely used in the USA, less number of people use it in Europe and it’s only developing in Russia, let alone Asia and Africa.

  1. WWW is used for work and rest: for getting information, communicating, buying and selling, advertising, entertainment, etc. As both the audience, the information and advertising potential of the Net are growing, it becomes more and more attractive for PR.

  1. WWW has become a very important PR tool now and in future it will replace almost all the other ways of communication. The reason is that it gives best opportunities for the two-way symmetrical communication.