Contact Person

The name, address and phone number of the person to contact for addi­tional information should appear in a block near the upper-right-hand corner of the page. Ordinarily the contact would be the person who pre­pared the release—either a member of the in-house staff or the practi­tioner at the agency that prepared the release for the client. In some cases, an agency puts the name of the client as the contact. Occasion­ally, on a new-product release or a story involving technical informa­tion, the public relations department will decide it is useful to list the product manager or the chief engineer as an alternate contact person. For the trade press, that eliminates the need to wait while the public relations department passes on the information request.