Libel and Slander
Any false statement about a person that is printed or broadcast and tends to bring on this person public hatred, contempt, or ridicule or to inflict injury on his or her business or occupation may be libel. If the statement is broadcast, it may constitute either libel or slander. If it is made to a third person but neither printed nor broadcast, it may be slander.
Any plaintiff in a libel suit must prove four points:
that the statement was published to others by print or broadcast;
that the plaintiff was identified or is identifiable;
that there was actual injury in the form of money losses, impairment of reputation, humiliation, or mental anguish and suffering, and
4) that the publisher of the statement was malicious or negligent.
With public figures — people in government or politics or who are much in the news — the test is whether the publisher of the statement knew that it was false or had a reckless disregard for its truth. The question of who is a public figure cannot be answered arbitrarily, and the courts are inconsistent on this. It often depends on the context.
With private figures — people who are not officials or prominent in the news — the test is whether the publisher of the statement was negligent in checking the truth of it. In quoting someone, for instance, be sure you state exactly what was said.
These few highlights only hint at the ramifications of libel law. For your protection and for the protection of your organization, you need to dig deeper into this subject.
Remember that you needn't use a name to commit libel. A recognizable description serves the same purpose. If the subject remains unnamed but the public knows who is being talked about, there may be grounds for a libel case.
- Why Organizations Need Public Relations
- Defining Public Relations
- Confusion with Other Organizational Communication Functions
- Directions and history General pr Directions As you have probably understood pr is a very broad field of activity, it includes not only advertisement, as you might think, but many other spheres.
- History
- Attitudes and Opinions
- Building Public Opinion
- Receiver
- Men’s perception of information
- Public Relations and Public Responsibility
- Models of Public Relations
- Warner-lambert creed
- Planning and executing a public relations campaign
- Surveys
- Focus Group Interviews
- Analysis of Data
- Audience Message
- Audience Message
- Strategic management
- The Stakeholder Stage
- The Issues Stage
- The Objectives Stage
- The Planning Stage
- The Implementation Stage
- The Evaluation Stage
- Outlining
- Sentences and Paragraphs
- Word Length
- Word choice
- Errors to avoid
- Spelling
- Gobbledygook and Jargon
- Poor Sentence Structure
- Wrong Words
- "Sound-alike" Words
- Redundancies
- Too Many Words
- Too Many Numbers
- Too Many Capitals
- Politically Incorrect Language
- Persuasive Writing
- Audience Analysis
- Source Credibility
- Appeal to Self-interest
- Clarity of the Message
- Timing and Context
- Symbols, Slogans, and Acronyms
- Semantics
- Suggestions for Action
- Content and Structure
- Preparing News Releases
- Editors Depend on Releases
- Flyers Aren't Releases
- Paper and Typeface
- "News" Flag
- Release Date
- Contact Person
- Serial Number
- Headline
- Wheeling Steel Appoints Jones To Head Pittsville Foundries
- Health Fairs to Explain Benefits
- Slugline, Continuations, and End Sign
- The Summary Lead
- Handling Quotes
- Feature Style
- Sidebars
- Varied Names
- Research
- What's the "Big Idea"?
- Organizing and Outlining
- How Much to Say?
- Working with the Speaker
- Provide Coaching
- Polish During Rehearsal
- Misuse of Visual Aids
- Evaluation
- Dealing with Brushfire Topics
- Checklist • Ten Tips for Surviving a Media Interview
- Exhibits and Special Events
- Visual Impression
- Traffic Pattern and Lighting
- Furniture and Floor Covering
- Audiovisual Equipment
- Maintaining the Display
- Hospitality Suites
- Catering to the Press. Press Conferences
- Avoid Embarrassing Silences
- How to Issue the Invitation
- Dealing with Journalistic Ethics
- Check the Facilities Representatives of the pr department should make at least one on-site inspection, accompanied by a sales representative of the facility, to check for items such as:
- Offer Helpful Handouts
- Pr Staff Relations with the Press
- Using Radio
- Paid Advertisements
- Public Service Announcements
- Talk Shows
- Getting It Timed Right
- The spot lacks a local angle
- Live Announcer or Taped Spot?
- Psa: 30 seconds
- Psa: 30 seconds
- Television and Cable
- Target vnRs Carefully
- The Story Conference
- Preparing the Script and Storyboard
- Getting on the Talk Shows
- Cnn Provides Placement Opportunities
- Approaching Your Local Cable Operator
- Internet in Public Relations
- International Public Relations
- Culture
- Examples of Legal Problem
- Libel and Slander
- Invasion of Privacy
- Releases for Advertising and Promotion
- Regulations of Government agencies
- Copyright Law
- Fair Use and Infringement
- Guidelines for Using Copyrighted Materials
- Trademark Law
- Contract Considerations
- Client Contracts
- Freelancer Contracts
- Facilities Contracts
- Working with Lawyers
- Ethics and Professionalism
- What is public relations. Definitions ans aims
- Public relations (pr) – Паблик рилэйшнс, связи с общественностью
- Field of study – наука, поле деятельности
- Pr scholars – основатели науки, исследователи pr
- Strategic planning
- Planning and executing a public relations campaign
- Preparing News Releases
- Preparing Brochures
- Meeting – встреча
- Exhibits and Special Events
- Catering to the Press. Press Conferences
- Using Radio
- Television and Cable
- Internet in Public Relations
- Legal Requirements
- Puffery – навязчивая, дутая реклама
- Appendix b what is public relations. Definitions and aims
- Directions and history
- Strategic planning
- Planning and executing a public relations campaign
- Preparing News Releases
- Preparing Brochures
- Exhibits and Special Events
- Catering to the Press. Press Conferences
- Using Radio
- Television and Cable
- Internet in Public Relations
- International Public Relations
- Legal Requirements
- Appendix c public relations’ websites Public Relations Society of America – www.Prsa.Org
- International Public Relations Association – www.Ipranet.Org
- Pr in Press Through Internet pr Week (London) – www.Prweek.Com
- News and Inquiries Sources