Preparing the Script and Storyboard

Because television has both visual and sound components, the script for a television production, whether a short PSA or a long documentary, must be prepared in a split format. This accounts for all visual elements on the left side of the page and everything audible on the right side.

After script conferences have been held to determine that the mes­sage is meeting PR objectives, the producer will prepare a storyboard for the client and the supervising public relations people to approve. Now the script has been translated into actual drawings or photographs that give an idea of what the eye will see as the words are spoken.

Throughout the conference process, the public relations people must keep the client's aims in mind and assure that the technical peo­ple achieve the desired results. Screenings of the "rough cut" are the final part of that process, with the public relations people telling if everything is right.