Project selection criteria

It takes more than just one isolated example of positive coverage for supporting a specific project to establish a reputation. Community relations coverage and associated awareness is ‘drip-drip’, based on an approach which is consistent, fair and developed over a period of time. It is, therefore, extremely important to publicise your criteria for support since, by selecting the wrong opportunity, you could possibly please one small section of your community but alienate the majority.

When assessing a possible project, some (or all) of the following questions should be considered.

• Does the project support your business objectives?

• Does it comply with your community involvement strategy’s focus areas?

• Will the project enhance your reputation and offer publicity opportunities?

• Is it appropriate for your company to be associated with it?

• Is it supported by influential members of the community, e.g. local MP?

• Does it offer opportunities for employee participation?

• Does it offer quality corporate hospitality?

• What resources must be committed (financial, facilities, time, skills, people)?

• Does it offer networking opportunities?

• Can matched government funding be obtained?

• What evaluation measures can be applied?

• Does it represent value for money?

• Does it have the potential to be developed on a national/international basis?

• Can it be developed into a ‘role model of excellence’ project?