Donations policy

A donations policy can be established which meets the majority of your community-focused business requirements, the main problem areas being the enhancement of ongoing publicity, hospitality and employee participation. However, with a touch of creative thinking, this can be overcome.

Creative thinking is required in order to increase the chances of media coverage. For example, a photograph of your presentation with an unusual location backdrop or an interesting quote from the recipient organization will enhance the appeal of your story to a media editor.

Companies now actively consider in kind donations and/or sponsorships involving use of facilities (e.g. for an environmental launch; photocopying; typing support) or employees’ skills (e.g. develop school links where pupils can (say) visit your graphics department and learn how to design and produce a promotional leaflet) or the use of awards to recognize best practice and hence decide who should benefit from a company donation.