logo
Anne Gregory

Exercises

    1. Discuss the following questions.

  1. What is the public attitude to environmental issues today?

  2. What examples can we find in the text when public outcry over the environment made the difference?

  3. According to the author, what is one of the ways for the companies nowadays to gain a competitive edge?

  4. What is the role that public relations can play when dealing with environmental issues?

  5. What does the author say about the general attitude of the UK chemical industry towards saving the environment?

  6. What is the Rhone-Poulenc initiative? What was the outcome of this project?

  7. What example is given in the text of the explanatory role that public relations can play?

  8. What was the “radical idea” of British Alcan recycling project? How was it used in the company’s PR campaign?

  9. Can you give any examples of your own when recycling can both help save the environment and benefit the company?

  10. How does the author of the text prove the point that tuning in to environmental issues is not just the preserve of traditional industries?

  11. How do you understand the term “green credentials”?

  12. According to the author, will the interest in the environmental issues intensify in the future? Do you agree?

  13. Can you innumerate the points dealing with how the environmental problems will be tackled in the future?

  14. From your point of view, do the companies today do enough to protect the environment? How can the situation be improved?

  15. Can you give any examples of the companies that actively promote their “green credentials”?