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Anne Gregory

I. Discuss the following questions.

  1. What is the difference between a company’s community programme in the past and today?

  2. What is the definition of community relations?

  3. What are the reasons for a company to develop professional community programmes?

  4. What methods are used in a community relations programme?

  5. Give an example of community relations having a favourable impact on a company’s performance?

  6. What principles is community relations concept based on? Characterize them.

  7. What questions should be considered when assessing a possible community relations project? Why is it important?

  8. Why is the sponsorship by British Aerospace of Ribchester Festival of Music and Art considered an excellent community relations project?

  9. In what way can the donations policy establishment be helpful for the company in its community relations project?