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Anne Gregory

Content

Unit 1

MaryLee Sachs

Marketing communication

8

Exercises

18

Unit 2

Pamela Mounter

Internal communication

24

Exercises

33

Unit 3

Andrew Mann

Сommunity relations

39

Exercises

47

Unit 4

Terrence Collis

Financial public relations

53

Exercises

63

Unit 5

Beryl Evans

Local government and government relations

69

Exercises

81

Unit 6

Nigel Lawrence

Business to business public relations

87

Exercises

93

Unit 7

Sandra Chalmers

Public relations for non-commercial organizations

99

Exercises

106

Unit 8

John Collard

Sponsorship

111

Exercises

117

Unit 9

Malcolm Cowing

Environmental public relations

122

Exercises

128

Glossary 134

Unit 1