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Anne Gregory

II. Say what the following refer to in the text of the article under the headlines:

Background

… this …(para 4, line 1)

This …(para 5, line 4)

Why bother?

… its …(para 3, line 1)

Research

This …(para 1, line 2)

Measurement and evaluation criteria

… it … (line 4)

Why bother involving your employees?

… it … (para 2, line 3)

III. Match the following definitions with the word-combinations below.

  1. relationship between an organization and the people who live in an area

  1. fundamental assumption

  1. way of dealing with something concentrating on a particular aim

  1. creative thinking

  1. trying to deal with a lot of things

  1. community goodwill

  1. effect or influence large enough to be measured or noticed

  1. scatter-gun approach

  1. advantages you get from a situation after a lot of effort

  1. measurable impact

  1. report or describe something in a way that makes people notice it and think about it

  1. devise at the outset

  1. a higher degree to which something is important or useful

  1. communication plan

  1. everything that you plan to achieve buying or selling products or services for money

  1. strapline

  1. basic idea you consider likely to be true

  1. added value

  1. helping both sides

  1. compile background reports and interviews

  1. relationship between two or more people, groups, or countries involved in an activity together

  1. implement a programme

  1. someone who has an interest in the success of an organization

  1. capitalize

  1. make an organization more attractive in people’s opinion

  1. highlight

  1. organization which has the right to function permanently in a particular country

  1. overall business objectives

  1. following someone in their job to try and learn from them

  1. build on relationship

  1. meeting with someone and asking them questions to find out if they are suitable for a job

  1. community relations

  1. publish or broadcast an account of events for the first time

  1. establish a rapport

  1. publish or broadcast the information about what has happened in the past brought together from many different sources and the information obtained at meetings in which someone asks another

  1. focused approach

  1. voters in a division of a country who elect a representative to parliament

  1. packaged

  1. made interesting or exciting to the public

  1. constituency

  1. achieve success in mutual understanding

  1. foster

  1. develop the way in which two or more people or groups behave towards and are involved with each other

  1. work interviewing

  1. make a plan of activities for achieving something start to work and be used

  1. work shadowing

  1. narrow piece of cloth, plastic etc used for advertising

  1. achievable benefits

  1. series of actions that you think about carefully to help you organize the process of sending information

  1. corporate citizen

  1. invent a method of doing something at the start of it

  1. enhance the company’s reputation

  1. take advantage of

  1. stakeholder

  1. good reputation and good relationships that a company has with people living in an area

  1. partnership

  1. involving a lot of imagination while considering things

  2. help idea develop over a period of time

  1. mutually beneficial

  2. break a story