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Anne Gregory

Business benefits of the programme

As previously stated, the community relations strategy must be linked to your business objectives. The following outlines how this can be achieved, based on the three factors of cost, performance and quality.

  1. Cost – by creating awareness of the company’s values, innovative approaches, resultant media coverage and matching funding obtained, you will seek to maximize the value for money of the investment. This information should be provided in a monthly report to senior management. The report should also highlight your progress in achieving your key performance indicators.

  2. Performance – create a role model profile based on performing to the highest achievable standards and establishing your programme as a recognized industry best practice. This success should then motivate employees to get involved and must be linked to their own desire for quality personal development opportunities.

  3. Quality – use the latest communication techniques for delivery and evaluation of the strategy and, wherever possible, create opportunities within the programme to inform your target audience about the strengths of your product base, focusing sponsorships in areas where your products are popular or where your key customers and suppliers are based.