Measurement and evaluation criteria

A community involvement programme is traditionally difficult to measure in terms of quantifiable results. However, this should not be seen as a deterrent, since if community involvement is to be seen as a key contributor to the business, it must be judged like any other activity, with its main components evaluated and measurable. Such a programme will usually be measured by key performance indicators of:

• publicity achieved;

• employee feedback;

• value for money;

• creativity;

• comparable external benchmark;

• thank you letters appreciation;

• measured opinion former perceptions.