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Anne Gregory

Internationalising the programme

Many community programmes are being developed on an international basis in order to demonstrate global corporate responsibilities. As more and more companies develop global markets, this trend will continue.

For example, when a new joint venture is announced, the partnership could be publicly celebrated by sponsoring a project in the home town of the new partner, including matched funding from your partner. This permanent community reminder of the partnership is a mutually beneficial goodwill gesture which should attract good publicity and offer opportunities to involve your new partner’s key community opinion formers.