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Anne Gregory

III. Match the following definitions with the word-combinations below.

  1. activity of supporting a person or organization by giving money, encouragement or other help

  1. package

  1. someone who supports the work of writers, artists, musicians etc, especially by giving them money

  1. target audience

  1. detailed plan for doing something new

  1. sponsorship

  1. amount of money that you must spend in order to buy something or to start a new business or project

  1. trend

  1. general situation or attitudes that people have at a particular time

  1. corporate culture

  1. regularly check something or watch someone in order to find out what is happening

  1. input

  1. things that are written or said about a person, product, event etc that make them well known

  1. rival

  1. set of proposals or measures for dealing with something

  1. public eye

  1. general development or change in a situation or in the way that people are behaving

  1. outlay

  1. act of furthering the growth of sales

  1. monitor

  1. the set of shared attitudes, values, goals, and practices that characterizes a company or corporation

  1. blueprint

  1. particular section of population that an organization is trying to persuade to buy its products or services

  1. key customer

  1. act of promising or giving your loyalty or money to a particular principle, person or plan of action

  1. climate

  1. person, group, etc. competing with others for the same thing or in the same area

  1. exposure

  1. very important and having a lot of influence on other customers

  1. commitment

  1. public attention

  1. sales promotion

  1. something such as money or information that is put into a system or organization so that it can operate

  2. honesty, even when the truth is not pleasant

  1. patron

  2. candour