Aims, objectives and realization

The original aims of the joint campaign included:

• raise money to buy home safety kits;

• fit 2300 home safety kits in two years;

• make contact with opinion formers;

• involve Eastern employees;

• secure some media coverage.

Achievements 18 months later included:

• involved over 100 Eastern staff as fitter;

• raised £ 95,000;

• fitted over 1800 kits (6 months still to go);

• made contact with over 280 opinion formers;

• MPs have helped fit kits;

• over 700,000 information packs delivered;

• held two joint-related entertainment events.

But we still have much to achieve and are now looking at ways of working together in the development of joint services.

The story of the award-winning partnership between Eastern Electricity and Help the Aged has encouraged both businesses to look to possible future developments. The Home Safety campaign was based on a thoroughly professional understanding of what both could offer. Solid research, meticulous planning, accurate delivery and constant evaluation delivered improved living conditions for older people throughout the area. It resulted in excellent PR for both organizations.

It was an experience from which both gained and on which they hope to build in the future.