VI. Translate the following sentences from Russian into English using active vocabulary.
Как в городах, так и в сельской местности благотворительное общество распространяет информацию и раздает информационные листовки пожилым людям и их опекунам, в настоящее время два миллиона штук в год.
Изначально благотворительное общество Help the Agedизыскивало возможности привлечения отдельных организаций-спонсоров, готовых поддержать определенные структуры кампании.
Если благотворительное общество находится на виду, то раскрываются огромные возможности для деятельности связей с общественностью.
Работники, имеющие высокую мотивацию, при поддержке тысяч преданных добровольцев, являются ключевым элементом.
Мы следим за тем, что происходит в парламенте, для того чтобы быть осведомленными о готовящихся к принятию законах.
Был изготовлен телевизионный пресс-релиз.
Компания Eastern искала возможность реального участия в деятельности, а не просто вложения денежных средств.
На случай, если одна из организаций станет жертвой негативной PR-кампании, было достигнуто соглашение, по которому партнеру будет незамедлительно предоставлен полный и открытый инструктаж.
Планируйте мероприятие с учетом вашей целевой аудитории, определите, какой способ более всего подходит для того, чтобы донести ваше послание – конференция, мероприятие с участием известной личности, фотосъемка известной личности, пресс-релиз, реклама или пресс-конференция.
В центре нашего совместного проекта находится область, к которой не проявляется должного внимание, это – проблемы пожилых людей, проживающих в сельской местности.
Какова значимость импровизированного высказывания Саманты Фокс, в котором она называет HelptheAgedсвоим любимым благотворительным обществом.
Give the bilateral translation of the following dialogue.
Каким образом распространение листовок помогает привлечь внимание к деятельности благотворительного общества? – Theleafletsattractmediacoveragebecauseoftheirvalueandaccuracy.
Почему компания Eastern Electricity предпочла реальное участие в деятельности простому вложению денежных средств? – It wanted to be actively involved in improving things for real people in their area.
Получает ли благотворительное общество публичную поддержку со стороны известных личностей? – ManycelebritiesactivelysupporttheworkofHelp the Aged.
- Ильина о.К., Тычинский а.А.
- Предисловие
- Методическая записка
- Content
- Marketing communication
- The role of public relations in the marketing mix
- Public relations planning in the marketing mix
- Marketing integration
- Campaign development
- Diagnosing the solution
- Product launches
- Improving brand equity
- Public Relations in the future marketing mix
- Step-by step planning process
- Exercises
- I. Discuss the following questions.
- II. Say what the following refer to in the text of the article under the headlines:
- Marketing integration
- III. Match the following definitions with the word-combinations below.
- IV. Complete the words.
- Internal communication
- Why communicate?
- What do people want to know?
- Some communication techniques
- Communication and leadership: the bp Oil experience
- Background
- Preparing the ground
- Creating the right attitude
- 1 The right attitude (see Figure 2.2)
- Attitude Technique Talent
- 2 The communication road map
- 3 The good communicator
- 4 The head office communication forum
- The virtuous circle
- Link with human resources
- Where is bp Oil now?
- Exercises
- II. Say what the following refer to in the text of the article under the headlines:
- IX. Translate the following text from Russian into English.
- (Виктория Чупровская. Внутренний pr способен решить коммуникативные проблемы в компании. Www.Prlink.Ru)
- Сommunity relations
- Background
- What is community relations?
- Why bother?
- Methods used in a community relations programme
- One piece in the jigsaw
- Research
- Strategic objectives
- Project selection criteria
- A sponsorship example
- Donations policy
- How can the project be developed?
- Measurement and evaluation criteria
- Business benefits of the programme
- Employee participation in the community involvement programme
- Why bother involving your employees?
- How do you know that the programme is a success?
- Internationalising the programme
- Future developments
- Conclusion
- Exercises
- I. Discuss the following questions.
- II. Say what the following refer to in the text of the article under the headlines:
- IV. Complete the words.
- V. Translate the following word-combinations from Russian into English consulting the article.
- Financial public relations
- How do you define financial public relations?
- The basic task
- Corporate public relations
- What contribution does financial public relations make to the success of a company?
- What are the rules that govern financial public relations?
- Why has this business become such a major industry?
- Investor relations – Is it public?
- Coordination and consistency
- A time to speak and time to remain silent
- How does it fit in with other areas of public relations?
- In-house or consultancy?
- Vickers plc – a very brief case study
- Conclusion
- A checklist
- Exercises
- Corporate public relations
- Vickers plc – a very brief case study
- VIII. Translate the following text from English into Russian.
- IX. Translate the following text from Russian into English.
- X. Summarize the article “Financial Public Relations”.
- XI. Solve the following pr problem.
- Local government and government relations
- Why central and local government matter
- Effective public affairs
- Defining public affairs
- Central and local government
- Government
- Members
- Local government
- Gaining access
- Case studies
- Bail Bandits – a campaign to change the law
- The execution
- Trident – battle of the dockyards
- Key points
- Exercises
- Business to business public relations by Nigel Lawrence
- The customer rules
- How do you know it works?
- The trade press
- Getting it right
- Being prepared
- Getting the good news across
- Joining forces
- Conclusion
- Exercises
- II. Say what the following refer to in the text of the article under the headlines:
- Public relations for non-commercial organizations
- The mission
- Not-for-profit pr
- The public presence
- Partnership – the sum is greater …
- Provision of services
- Involvement of interested parties
- Case studies – the human face
- Aims, objectives and realization
- Checklist for a successful campaign
- Exercises
- II. Say what the following refer to in the text of the article under the headlines:
- Involvement of interested parties
- III. Match the following definitions with the word-combinations below.
- VI. Translate the following sentences from Russian into English using active vocabulary.
- VII. Translate the following text from English into Russian.
- Sponsorship
- Definition of sponsorship
- What makes a successful sponsorship?
- Do’s and don’ts of sponsorship
- The sponsorship package
- Sponsorship package checklist
- The public relations agency agenda
- Exercises
- II. Say what the following refer to in the text of the article under the headlines:
- The sponsorship package
- III. Match the following definitions with the word-combinations below.
- IV. Complete the words.
- V. Translate the following word-combinations from Russian into English consulting the article.
- Environmental public relations
- Be aware of public concerns
- Chemicals industry – in the limelight
- The Rhône-Poulenc initiative
- Changing public perceptions
- Putting the case for recycling
- Looking to the future
- Exercises
- II. Say what the following refer to in the text of the article under the headlines:
- III. Match the following definitions with the word-combinations below.
- IV. Complete the words.
- (Dorothy Seed. Global warming changes attitudes to nuclear power / Behind The SpinPublic Relations. Http://publicsphere.Typepad.Com/behindthespin/2006/11)
- Glossary a