9.2Developing and evaluating alternatives

Preselecting ideas to be pursued

As mentioned in the previous section, in the search for innovative ideas judgement has to be deferred to avoid blocking the process of creative thinking. There comes a moment, however, when new ideas have to be sorted out, reviewed, discussed and assessed (e.g. very interesting; interesting; trivial; useless; not clear). Since it would be impossible to pursue a large number of ideas, a preselection must be made, e.g. only ideas classed as “very interesting” will be followed up.