III. Find the equivalents (in the box) to the words, given below:

Success, exact, accurate, talks, permit, interesting, attractive, prohibit, compulsory, mandatory, dweller, high, organization, institution, need.

Achievement

Strict

Negotiations

Allow

Fascinating

Forbid

Negotiations

Obligatory

Inhabitants

Soaring

Establishments

Require

IV. Translate the sentences into English, use the active vocabulary and grammar of the unit:

1) Американцы считают необязательным принимать строгие манеры поведения японцев.

2) В торговых центрах города расположено огромное количество магазинов розничной торговли и точек питания, таких как Чайна-таун.

3) Система общественного транспорта (позволяет) делает все уголки города доступными, а перемещение по ним легким и удобным.

4) У японцев4) У японцев должно быть (существуют) самые строгие правила социо и бизнес - этикета. Вы должны обменяться визитками немедленно при встрече, так как необходимо определить статус и положение каждого.

5) Для британцев вполне приемлемо вести деловые переговоры во время обеда, японцы предпочитают не работать во время еды, немцы обсуждают дела бизнеса до еды, а французы предпочитают вести дела, когда они сыты.

6) Со своим уставом в чужой монастырь не ходят

7) Технологические достижения, падение стоимости международных телефонных звонков и большая разница в стоимости рабочей силы ведут к (процветанию) широкому распространению кол-центров.

8) Операторы кол-центров должны быть вежливыми, дружелюбными, готовыми помочь и им необходимо уметь давать информацию четко, точно отвечая на вопросы клиентов.

9) В кол-центрах часы установлены на время тех стран, откуда поступают звонки с тем, чтобы операторы были в курсе того, чем занимается клиент во время звонка.

10) В соответствии с расписанием вы должны зарегистрироваться в гостинице в 10 часов.

V. Reading

1. Work in pairs. Read the following definitions, then discuss the question below.

Culture n. the customs, institutions and achievements of a particular nation, people or group

Cultural awareness n. the ability to understand the culture of the people you are meeting and behave appropriately

How important is it for business people to have good cultural awareness?

2. Read the following statements and decide which you agree with more. Discuss your ideas with your partner.

1. I Don’t think that studying different cultures is very important any more. The world is a much smaller place than it was fifty years ago. English has become an international language, and many brands are known all over the world. Cultural differences have become smaller and people become more similar to each other.

2. The fact that the world has become smaller means that it is more important to know about other cultures, not less. People still grow up within a particular culture and they are still greatly influenced by it. That hasn’t changed just because we now have international brands and an international language.

Pre-reading task

Work in pairs.

1. What is the stereotype English man or woman?

What do you think is the stereotype for your nationality? Do you believe in stereotypes?

2. Which adjectives in the box do you think go with the nationalities below?

Use your dictionary to check new words.

American Japanese German

French Italian British

Is your nationality one of those above? If so, which adjectives did you choose?

If not, choose some adjectives which you think go with your nationality.

Text 1

Good Manners

How not to behave badly abroad

By Norman Ramshaw

Travelling to all corners of the world gets easier and easier. We live in a global village, but how well do we know and understand each other? Here is a simple test. Imagine you have arranged meeting at four o’clock. What time should you expect your foreign business colleagues to arrive? If they are German, they will be bang on time. If they are American, they will probably be 15 minutes early. If they are British, they will be 15 minutes late, and you should allow up to an hour for the Italians.

When the European Community began to increase in size, several guidebooks appeared giving advice on international etiquette. At first many people thought this was a joke, especially the British, who seemed to assume that the widespread understanding of their language meant a corresponding understanding of English customs. Very soon they had to change their ideas, as they realized that they had a lot to learn about how to behave with their foreign business friends.

For example:

• The British are happy to have a business lunch and discuss business matters with a drink during the meal; the Japanese prefer not to work while eating. Lunch is a time to relax and get to know one another, and they rarely drink at lunchtime.

• The Germans like to talk business before dinner the French like to eat first and talk afterwards. They have to be well fed and watered before they discuss anything.

• Taking off your jacket and rolling up your sleeves is a sign of greeting down to work in Britain and Holland, but in Germany people regard it as taking it easy.

• American executives sometimes signal their feelings of ease and importance in their offices by putting their feet on the desk whilst on the telephone. In Japan, people would be shocked. Showing the soles of your feet is the height of bad manners. It is a social insult only exceeded by blowing your nose in public. The Japanese have perhaps the strictest rules of social and business behaviour. Seniority is very important, and a younger man should never be sent to complete business deal with an older Japanese man. The Japanese business card almost needs a rulebook of its own. You must exchange business cards immediately on meeting because it is essential to establish everyone’s status and position. When it is handed to a person in a superior position, it must be given and received with both hands, and you must take time to read it carefully, and not just put it in your pocket! Also the bow is a very important part of greeting someone. You should not expect the Japanese to shake hands. Bowing the head is a mark of respect and the first bow of the day should be lower than when you meet thereafter. The Americans sometimes find it difficult to accept the more formal Japanese manners. They prefer to be casual and more informal, as illustrated by the universal ‘Have a nice day!’ American waiters have a one-word imperative ‘Enjoy!’ The British, of course, are cool and reserved. The great topic of conversation between strangers in Britain is the weather – unemotional and impersonal. In America, the main topic between strangers is the search to find a geographical link. ‘Oh, really? You live in Ohio? I had an uncle who once worked there.’

‘When in Rome, do as the Romans do.’

Here are some final tips for travelers.

• In France you shouldn’t sit down in a café until you have shaken hands with everyone you know.

• In Afghanistan you should spend at least five minutes saying hello.

• In Pakistan you mustn’t wink. It is offensive.

• In the Middle East you must never use the left hand for greeting, eating, drinking, or smoking. Also, you should take care not to admire anything in your hosts’ home. They will feel that they have to give it to you.

• In Russia you must match your hosts drink for drink or they will think you are unfriendly.

• In Thailand you should clasp your hands together and lower your head and your eyes when you greet someone.

• In America you should eat your hamburger with both hands and as quickly as possible. You shouldn’t try to have a conversation until it is eaten.

Text 2

Outsourcing and offshoring

1. Instead of outsourcing their raw materials from another company, Chanel have their own raw materials. Work in pairs and answer the following question.

   • What do you understand by a outsourcing and b offshoring?

2. Now read the following definitions to see if you were right.

3. Work with a partner and answer the following questions. Try to think of at least two advantages and disadvantages for each.

• What are the advantages and disadvantages of outsourcing a production process?

• What are the advantages and disadvantages of offshoring, do you think?

You are going to read an article about Waratah, a clothing company based in Sydney, Australia. The company experienced problems when it tried to outsource its production in Sydney and also when it produced the clothes itself (in-house production). Their clothes are now made outside Australia.

4. Skim the whole article to get a general idea of what it is about. Write the paragraph number in the boxes below to show where you read about following.

   1. outsourcing the production within Sydney

   2. in-house production

   3. offshoring

Waratah

1. Ruth and Miller grew up in a family where making clothes was common. Their mother regularly made clothes for herself and her two daughters. The two girls were able to design and make their own outfits by the time they were teenagers. Now they run “Waratah”, a clothing company based in Sydney.

2. The Waratah label started to establish itself in the mid – 1990s. At first, the Miller sisters used a number outside manufactures to produce their clothes. In 1995, however, they desided to bring the production in-house. “We found the the outside suppliers very difficult to manage”, says Eileen. “They were often unreliable and we always had problems with getting clothes to our customers on time. We needed more control, so we decided to do the manufacturing ourselves.”

3. In fact, the switch to in-house production led to its own set of problems. It was hard to find new staff, and labour costs were rising. Because of this, the Miller sisters found it impossible to raise productivity beyond a certain level.

4. In 2003, the sisters decided to adopt a different system and closed down the manufacturing section of the business. Now, designing and making up samples takes place in Sydney, but the company outsources its production to other countries. At first, they used manufacturers in India, but now they also outsourse to China where they are developing new production methods. “We still do all the main work in Sydney”, says Eileen, “but offshoring has brought down our staff costs. Having the production labour abroad can be complicated, but the quality is excellent”,

5. The company already exports some of its clothing to the Middle East and now they are loking to promote the brand in new markets. The Watarah garment sizing especially suits Indonesian markets, so that will be their next target. They are also considering going into partnership with another established manufactured.

Text 3

1. Work with a partner. Read the first three sentences of a text from a book about selling and marketing in China and discuss the question.

A number of business people dream of marketing their product in China, just because of the size of the population. After all, the country contains a billion possible new customers. But of course, things are not as simple as this.

• Why do you think it could be difficult to market your product successfully in China? Try to think of at least three reasons.