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3 Work with a partner to discuss the following.

1 Which are your favourite retailers?

2 Name three large manufacturers

3 What services can a wholesaler offer a retailer?

4 Give an example of good/bad customer service you have experienced.

5 What problems can a business have with its suppliers?

6 Can you name a famous entrepreneur?

7 If you started a business, who would your partner be? Why?

1. Discuss these questions with other students.

Do you ever shop online? If so, what for? If not, why not?

What do you think are some of the most common reasons for complaining to a department store of a shopping website?

Have you ever complained about something you bought (either in a shop of through a website)? What weren’t you happy about? What did you do? What was the response? Were you satisfied in the end?

Reading. Networking

Networking is the process of making business contacts through meeting people. It can be a good way of finding clients or new staff or even a new job.

1 Work with a partner. Decide which of the following you think is the best place for networking.

Conferences private parties trade fairs training events

2 Look at the headings (a-d) for the first four paragraphs of the article. Skim the text and match each heading to the most suitable paragraph. Write the paragraph number in the box.

A The best way to find business 2

B A fixed agenda

C An example of a meeting

D BNI’s mission and ethos

Company background BNI

Business Network International, of BNI, is an organization which began in California, USA but has now expanded into many other countries. The idea of the organizations is that members create business for each other through personal recommendations.

BUSINESS NETWORK INTERNATIONAL

  1. It is 7.00 on a cold winter morning and 40 people face each other across a breakfast table in a London hotel. After some short speeches, the tables are suddenly a hive of activity as sets of business cards are passed around. After this, each person stands up for exactly one minute. They talk about their businesses and what kind of contacts they are looking for that week. John Harris is an insolvency specialist who is looking for any company with financial difficulties who could use his services. Janet Moore runs a cake-making business and is looking for customers. After the speeches, the 40 people stand up together and walk around the tables gibing out pieces of paper. These are referral slips, providing the names and details of potential customers of contacts. Janet Moore, for example, receives the names and contact numbers of several relatives with birthdays that month.

2. This is a meeting of BNI of Business Network International. There are many ways for businesses to advertise, like telemarketing of mailshots but the best form of promotion is word-of-mouth recommendation through networking. Of course, networking can take place anywhere; at trade fairs and conferences of on the golf course, but the most efficient way to network is to join an organization like this. This is because the only reason for these meetings is to make contacts. The success rate of the referrals speaks for itself. According to the figures, over 75% of them turn into business.

3. BNI was originally founded by Dr Ivan Misner in the US but in has now spread to many countries in Europe such as Scandinavia, Germany and Spain and also to Australia. Its aim is to provide an environment in which business people can get together and develop the personal relationship that lead to business. When new members join, they receive a card file to hold all the new business cards, a badge and a lapel pin. With these, they also get a guidebook with instructions on ‘how to be a good member’. Members also have access to a library of networking tips, all recorded on tapes. BNI’s motto is ‘givers gain’, that is, if I give someone business, then they will want to give me business in return.

4. BNI meetings follow a highly structured framework. A short period of ‘open’ networking is followed by welcome speeches and introductions from the team leaders and then by the exchanging of business cards. Next, members give their 60-second speeches and after that, they introduce any visitors, who can also give speeches. Then, the referral slips are passed. If a member passes on more than three new business contacts, the group all clap. For five of more referrals, this becomes a standing ovation. The meeting winds up with a prize draw.

Text 2

Healthy finances

Talking point

1. Work in pairs. All companies have information which they do not usually give to other people. Which of the following types of information (a-g) do you think a company does not usually share with:

a profits and losses in the past

b future financial targets

c recipes and manufacturing processes

d ideas for new products

e information about market share

f staff qualifications and CVs of resumes

g strategies (plans to achieve success)

2. Does sharing this information depend on the type of company, do you think?

1. Work with a partner. You are going to read an article about a company which is famous for keeping information secret. Can you think of any other famous secretive companies?

Company background H A L M A

Halma is a group of engineering companies which makes health and safety products such as fire detectors. It is based in the UK but also has companies in Europe and the USA.

2. Read the first two paragraphs to find out which two of the following activities (1-3) Halma employees do. Put a (x) in the box next to the activity which they don’t do.

1 . develop ideas for future products

2 . make the component parts for their products

3 . put together in component parts for their products

Halma: A secretive success

1. Halma is an engineering group which specializes in products for the health and safety industry. Its financial results have been impressive, but not many people have studied the reasons for its success. (i) This is partly because the group’s original chairman did not want to talk about its management approach because he was afraid other companies might copy (ii) it.

2. Halma’s strategy is generally to produce a series of technical ideas which can then be used to create new products. In the past (iii) these devices have included a system to kill bacteria in water and another system to stop lift doors from closing on people. The group relies on suppliers to make the component parts. (iv) Its own workers are generally only concerned with the final assembly and with researching future products. The suppliers are not told what the parts that they supply do, nor how (v) they are put together, to make sure that (vi) they cannot use Halma’s ideas. ‘It is not in our interest to share this information’, says Stephen O’Shea, the chief executive officer.

Text 3

Read the text quickly. What does the article say about these things?

1. the writer’s out-of-date computer

2. the main aim of Freecycle

3. dishonest ‘bidders’

4. giving something in return

5. freecycle’s need for money