Introduction

In 1886 Civil War veteran and Atlanta pharmacist John Pemberton rather coincidentally created one of the world’s most famous drinks. The mix of fragrant, caramel-coloured liquid and carbonated water was called “Coca-Cola” by Pemberton’s bookkeeper.

After selling only 9 glasses of Coca-Cola a day in the company’s first year, Pemberton, who had no idea of his having created one of the world’s most successful products, sold the company to Atlanta businessman Asa Griggs Candler in 1891. As Coca-Cola’s first president, he was the first one to bring real vision to the business and the brand.