What is mass media
Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to the mass media as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry.
Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. Some local media outlets which cover state or provincial news may rise to prominence thanks to their investigative journalism, and to the clout that their particular regions have in national politics. The Guardian, formerly known as the Manchester Guardian, for example, is a nationally-respected paper in England which started as a regional daily.
One of the biggest criticisms of the mass media is that it is too topical. When a media outlet is forced to cover national and international news, it cannot address numerous interesting local stories because these stories are not of interest to very many viewers. For example, the residents of a community might view their fight against development as critical, but the story would only attract the attention of the mass media if the fight became controversial or if precedents of some form were set.
People often think of mass media as the news, but mass media also includes entertainment like television shows, books, and films. It may also be educational in nature, as in the instance of public broadcasting stations which provide educational programming to a national audience. Political communications including propaganda are also frequently distributed via mass media, as are public service announcements and emergency alerts.
While elitists may be tempted to sneer at the mass media, referring to it as the “opiate of the masses,” mass media is a critical part of human societies. Understanding mass media is usually key to understanding a population and culture, which is why the field of media studies is so huge. Watching, reading, and interacting with a nation's mass media can provide clues into how people think, especially if a diverse assortment of mass media sources are perused.
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- Table of contents:
- Social issues
- 1. What is love
- Impersonal love
- Interpersonal love
- Chemical basis
- Psychological basis
- Cultural views Persian
- If you have no sympathy for the troubles of others
- Chinese and other Sinic cultures
- Japanese
- Ancient Greek
- Turkish (Shaman & Islamic)
- Ancient Roman (Latin)
- Religious views Judaism
- Christianity
- Islam and Arab
- Eastern religions Buddhism
- Hinduism
- Puppy Love
- Limerence
- Intrusive thinking
- Platonic love
- Love sickness
- Symptoms
- Unrequited love
- Love-shyness
- Polyamory
- Love tyrannises all the ages
- Love sentence examples
- Explanation of the idioms surrounding this irresistible subject.
- 2.Divorce Observe Courtroom Etiquette
- Orderly Justice: The Phases of a Divorce Trial
- Senior Divorce
- Why Senior Divorce is on the Rise
- 3. I have family problems - Are there steps for recovery?
- 4.Types of families
- IX. Divorce.
- Family reunion
- 5.Religion
- 6. National identity
- 7. Human rights
- 8. Law enforcement
- Fine Arts
- Background
- Calligraphy
- Photography
- Sculpture
- Conceptual art
- Theatre
- Architecture
- Andy Warhol’s biography
- Impressionism: Art and Modernity
- Van Gogh: The Church at Auvers (1890)
- Education and training
- Painting
- Origins and early history
- The Renaissance
- Dutch masters
- Impressionism
- Post-impressionism
- Symbolism, expressionism and cubism
- Printmaking
- European history
- Photography
- Filmmaking
- Computer art
- The Plastic arts
- Copyright definition of visual art
- Art Glossary
- Russian and English Proverbs
- Russian proverbs – Similar English proverbs
- Business English
- Standard Business Questions
- Standard Business Questions
- Is your company public?
- Business Jargon
- Time Idioms
- War Idioms
- Back Idioms
- No Idioms
- Memory Idioms
- Way Idioms
- Business Letters in English
- Who writes Business Letters?
- Why write Business Letters?
- Business Letter Vocabulary
- Business Letter Self-Assessment Test Are the following statements True or False?
- Sample Resume/cv
- Resignation Letter
- Payment Request
- Business Correspondence Glossary
- Negotiations in English
- The Art of Negotiating
- Vocabulary
- The Negotiation Process
- Language to use to show understanding/agreement on a point:
- Language to use for objection on a point or offer:
- Coming to a Close or Settlement
- Beware of last-minute strong-arm tactics.
- Language to use in closing
- Formalize the agreement/negotiation
- Self-Assessment Test Are the following statements True or False?
- Marketing
- Banking
- Contracts
- Insurance
- Company Structure
- British and American Financial Terms
- What is mass media
- What is media industry?
- Alternative media
- Media imperialism
- The History of Advertising
- Introduction
- Harper's Weekly, September 26, 1868
- Colgate & Co. Toilet Soaps
- Victor: The Only Perfect Lawn-Mower in the World Harper's Weekly, April 20, 1872
- John b. Dunham Pianos Testimonials from several musicians Harper's Weekly, December 31, 1864
- The Coca-Cola Company
- Introduction
- Coca-Cola’s Slogans and Images over the Years
- Contemporary Advertising
- Methods of advertising
- The Impact of Advertising
- Glossary
- Hollywood
- Hollywood glossary
- Ecology
- Global politics and current environmental condition
- Global water use – Quick facts
- Ecological Glossary:
- Сто вопросов и ответов о сша one hundred questions and answers about the usa
- 2. What are the ingredients of a traditional American Thanksgiving dinner?
- 3. What do the terms "melting pot" and "salad bowl" mean to u.S. Society and culture?
- Impressionists?
- 67. Which American President was the first to live in the White House?
- B ritish English vs American English
- Things Americans should not say in Britain
- Medicine medical terms
- Euthanasia Pros and Cons
- Reasons for Euthanasia
- Unbearable pain
- Right to commit suicide
- People should not be forced to stay alive
- Quotations on Euthanasia
- Right to Die Movement is Really About Euthanasia, Not Compassion
- Sporting Trophies
- Sporting
- Association football
- Championship belt
- Weight divisions
- Wba championship Belt Professional wrestling
- The Big Gold Belt, an example of a championship belt in professional wrestling.
- Tom Morris, Jr. Wearing the Championship Belt.
- 7 World Famous Sporting Trophies …
- 1. The Superbowl Trophy
- 1 England finds a new way to lose the World Cup
- 2 American College Football Trophies - a pork chop
- 3 The Ashes - great balls of fire
- 4 Classic golf trophy - getting rub of the green
- 5 The Stanley Cup - forget about putting it on the mantelpiece
- 6 The Ranfurly Shield - rugby is moved by goalposts
- 7 The Calcutta Cup - it could have saved a lot of bad blood
- 8 The Borg-Warner - knobs and knockers
- 9 The America's Cup - breaking tradition
- 10 The Also Rans