Promotiona tools M and S
Practice section
Over to you
1. Cadbury is famous for its chocolate, Heinz is famous for its tomato soup. Which of these ways of promoting these products would be good? Add your own ideas.
direct mail
tasting of the products in supermarkets
Internet advertising
sponsorship of sports/cultural events
coupons (pieces of paper showing a reduction that you can ask for when you buy smth)
2. Read the text and describe in English advantages of TV commercials.
Содержание
- Unit 5 promotional tools
- Reading section
- Promotion and selling Before you read
- Promoting a New Product
- Text 5.2. Read the text and discuss the difference between promotional strategies. Promotional Strategies
- Advertising
- Vocabulary tasks
- Characteristics of Advertising
- Types of Advertising Media
- Other promotional tools
- Vocabulary tasks
- Public relations
- Sales Promotion
- Personal Selling
- Practice section
- Praising the tv commercial
- Интересные факты из истории рекламной деятельности
- Рекламная теория
- Total Expenditure on Advertising and Promotion £1 million
- Personal selling
- Buying Things in the Shop
- Presentations
- Promotional tools and advertising Reading 1
- Reading 2
- Vocabulary tasks
- Practice section
- Reading 3
- Vocabulary tasks