Vocabulary tasks

Ex.2

1 g; 2 f; 3 e; 4 b; 5 d; 6 a; 7 c

Key terms

1 g; 2 e; 3 I; 4 a; 5 h; 6 b; 7 f; 8 d; 9 c

Think ahead

1. setting the objectives

2. drawing up a budget

3. the appeal

4. the choice of means of information distribution

5. assessments of the results

Language study

Ex.1

identified sponsor, competing products, engine of prosperity, encourage waste, without regard to brand, dot com fever, broadcast media, be timely, rank high, demographically selective