Reading 3

Содержание

• Unit 5 promotional tools
• Reading section
• Promotion and selling Before you read
• Promoting a New Product
• Text 5.2. Read the text and discuss the difference between promotional strategies. Promotional Strategies
• Advertising
• Vocabulary tasks
• Characteristics of Advertising
• Types of Advertising Media
• Other promotional tools
• Vocabulary tasks
• Public relations
• Sales Promotion
• Personal Selling
• Practice section
• Praising the tv commercial
• Интересные факты из истории рекламной деятельности
• Рекламная теория
• Total Expenditure on Advertising and Promotion £1 million
• Personal selling
• Buying Things in the Shop
• Presentations
• Promotional tools and advertising Reading 1
• Reading 2
• Vocabulary tasks
• Practice section
• Reading 3
• Vocabulary tasks