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Promotiona tools M and S

Unit 5 promotional tools

Learning goals

After studying this unit you will be able to:

  • define the notions of promotion, advertising, public relations, personal selling, sales promotion

  • explain the difference between ‘pull’ and ‘push’ strategies

  • identify different ways of advertising

  • assess the advantages of different promotional tools

  • describe promotion trends

  • decide on the most appropriate tools in business situations