пособие Гpo-2011(оконч вар)
Реклама и связи с общественностью
Учебное пособие по английскому языку
под редакцией Федоткиной Е.В.
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Подписано в печать – Формат –
Усл.-печ. л. – Тираж – 200 экз.
Заказ -
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Yandex.RTB R-A-252273-3
Содержание
- Реклама и связи с общественностью Учебное пособие по английскому языку
- Реклама и связи с общественностью
- Text 1 Public Relations
- Text 2 My speciality is pr
- Text 3 Propaganda
- Text 4 Publicity
- Text 5 The Difference between Advertising and pr
- Text 6 Types of Public Relations advertising
- Text 7 Slogans
- Here are some example slogans:
- Here are several political slogans:
- Text 8 pr in Russia
- Text 10 Psychology of Mass Communication
- Text 11
- Sociology of Mass Communication
- Sociology is the scientific study of human social behavior.
- Text 12 Market Economy
- Text 13 Macro- and Micro- Economics
- Text 14 Management
- Text 16
- Image of a Company. Image of a Leader
- Text 17
- Image and Reputation
- Image reputation
- Text 18 Negotiations
- Text 19 Contract
- Text 20 Religion and pr
- Text 21 Political Television Advertisements
- Text 22 Mass Media
- Text 23 The Press
- Text 24 Newspapers
- Text 25 Mass media and pr
- Text 26 Product Placement
- Text 27 Black pr
- Text 28 Cross-cultural communication
- Text 29 Preparing for a pr campaign: pr plan
- Text 30 pr in Transport
- Text 31 pr and culture
- Text 32 pr in Sport
- Text 33 pr and Railways
- Text 34 Business Etiquette of the jsc Russian Railways
- Text 35 Modern Transportation Systems
- Text 36 Terrorism
- Vocabulary
- Реклама и связи с общественностью