Here are some example slogans:

• "Get the London look" - Rimmel

• "Because you're worth it" – L`Oreal

• "Connecting people" - Nokia

• "I'm lovin' it" – McDonald`s

• "Just do it" - Nike

• " Think different” - Apple (after IBM's internal slogan "Think!")

Nowadays slogans are effective political devices. A political slogan generally expresses a goal or aim, often summarizes the essence of a platform effectively.