Here are several political slogans:

• A Chicken in Every Pot. A car in every garage. — 1928 Republican presidential campaign slogan of Herbert Hoover.

• Don’t stop thinking about tomorrow, Putting People First — Bill Clinton

• Power to the people — A frequent slogan of Socialist movement

Question:

1. What does the term “slogan” mean?

2. Why do slogans considered the most effective means of drawing attention?

3. How are marketing slogans called in the United States, the U.K and Europe?

4. What are the communication approaches of advertising slogans?

5. What does Descriptive approach of slogans imply?

6. What does Benefit Based approach of slogans imply?

7. What does Point of Difference approach of slogans imply?

8. What do Witty Catchphrase and Visionary approaches of slogans imply?

9. What do Personality and Motivating approaches of slogans imply?

10. Why do politicians use slogans?